The #1 complaint I receive when it comes to email marketing is, “Ashley, it’s just so dang complicated!” Hey, there are funnels, tags, sequences, segments, groups, and the list goes on. My mission is to simplify email marketing and as a service based business owner, you’re in for a treat. Let’s simplify email marketing with a simple roadmap!
Simplify Email Marketing as a Service-Based Business with this Roadmap
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When it comes down to it, most people complicate the strategy or the roadmap. It’s easy to overwhelm yourself with a huge funnel map, with a ton of tags, and sequences that lead to nowhere. So the big question is…how do you create a simple roadmap?
- Let’s start with the basics…do you have an opt-in and welcome email set-up? (If not, click here to my post all about setting it up in less than an hour!)
- Once you have checked off that piece of the puzzle, we are then going to establish the end goal, which is your sales sequence. (I share exactly how to write it without the sleaze here!)
But wait, what goes in between? Don’t worry, I will get to that part. For now, I want you to see that you currently have a start goal (opt-in) and end goal (sales) ready to roll. This takes out the additional guessing game. We have clear boundaries set up, and we are now going to fill the empty spot in between these two sequences.
Let’s dive into the middle now, shall we?
Making your nurture emails double stuffed awesome
You may have guessed it; nurture emails are the missing middle link. So often we go from the welcome email to the sales sequence and we forget to take our ideal clients out on a date. You know how they say that someone has to know, like, and trust you before they buy? In my opinion, they need time to be nurtured to get to the KLT stage.
At the end of the day, those middle emails are the peanut butter to your jelly and I’m going to show you an easy way to make your nurture emails double stuffed awesome. (Because who doesn’t love the double stuffed Oreos over the normal kind?!)
Let’s start with the subject line. Rule #1 and my only rule: it needs to be catchy and personal. Shorter subject lines always win in my opinion. Add a sprinkle of personalization and you’re golden sister. 😉
On to the main event…
When it comes to the actual content of the email, I want you to answer the following questions:
- What does your ideal client currently feel right now? Ex. frazzled, confused, lost etc.
- What action is your ideal client currently taking because of that feeling? Ex. scrolling Pinterest to avoid doing the real work because she feels confused.
- What is one thing they can do to help them not feel X? Ex. Instead of scrolling Pinterest, pull out your journal and write how you currently feel.
- Link the next step….so what is it? Ex. Book a call, watch this video to learn more, read this blog post for more tips etc.
This four part formula will help you create simple and effective nurture emails for your ideal clients. The goal is to relate to how they feel and the actions they are currently taking. This allows you to hit them right in the heart and give them a solid tip/advice by linking to their next step to solving that issue.
Write 4 of these nurture emails to start, then add more as you would like to create your nurture sequence. (Also known as the missing link between your welcome and sales sequences!)
You simplify email marketing by having a clear path from opt-in to offer. This right here will get you started and don’t forget to tag your audience as they engage as well too! (More about tagging right here!) As you dive in or have questions, hit me up in my free group linked below. I’m always happy to give feedback!