Email Marketing Strategy | How to Tag Your Email Subscribers for Profit
Tagging subscribers in your email marketing system can be super scary at first glance. The options are endless and, quite frankly, overwhelming when you have no idea where to even start. In this post, I am going to share three different categories to teach you how to tag your email subscribers for profit.
Email Marketing Strategies | How to Tag Your Email Subscribers for Profit
Holy guac, I’m seriously so excited to dive into tags with you today. Instead of just having a bunch of subscribers and not knowing Sally from Pam, tags are a great companion as you learn more about your subscribers. Funny thing is that I have clients come to me with lists of 5k+ email subscribers and with barely any tags. Even if you only have a few hundred subscribers, this is the best time to get started. Let’s first dive into what tags actually are and how I use them for my clients.
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What are tags?
Those of you who are super OCD or just love some good organization probably love labels too. You label your emails, your documents, and even the containers in your pantry. Tags work just like labels do. Add and remove them as subscribers take (or don’t) take actions within your emails and sequences. Subscribers can have a lot of tags or just a few depending on your tagging strategy.
A quick word of warning – only create tags for items that can help you determine where someone is on your customer journey. Tracking if someone clicks on a blog post is only helpful if it helps you determine what a subscriber is interested in. In fact, one of my clients had more than 300 random “clicked link” type tags, but in reality, it was a confusing mess for her to actually understand.
Tell me the categories, Ashley!
There are three different tagging categories for profit which we are going to dive into now.
How to Tag Your Email Subscribers for Profit
1. Interest tags
Interest tags will help tell you what people are interested in, including content topics or pain points, booking a call, or your services by tagging them based on which links they click within your emails. I use interest tags when it comes to my free content to understand what is most popular across the board. You are also able to pull out warm leads from those who click to book a call or to check out your services.
2. Customer tags
Customer tags will divide based on the service you provide. For example, someone who purchases my Connect & Convert blueprint will receive a tag called Customer – Connect & Convert Framework. You can also link these tags to onboarding sequences where you can then upsell a customer into their next offer.
3. Journey tags
Journey tags will track what stages of the buyer's journey an email subscriber has completed. Have they filled out your application form? Booked a call? It may require Zapier or another integration to automate this piece, but it is totally possible. If you are mapping it out for the first time, consider how someone goes from a lead to a client. Write down all the steps it takes and what actions they need to take too. If I were you, I would start here.
I’m sure you have some ideas spinning as you consider your own tags. I highly recommend taking a piece of printer paper out, dividing into three sections, and brain dumping all of your ideas! You may find that some of them could be combined. Don’t feel pressured to have a ton of tags or to know what all of your tags should be right now. My client’s tags are constantly evolving and yours should, too.