Getting started with email marketing can be a bit overwhelming, but don’t worry – we are going to give you the roadmap! I’ve got everything you need to know about how to set up your email marketing in less than an hour.
How to set up your email marketing in less than an hour
If you are here, you are sold on the email marketing gold. Want in on the number one mistake most entrepreneurs make when it comes to email marketing? They read all the articles, watch all the videos, and end up super overwhelmed with a mile-long list of things to implement. This is the exact approach I used, and it took me months to launch my email marketing. I’m going to be sharing with you my exact process to set up your email marketing in an hour or less! Ready to dive on in? Let’s go!
Get the Business Builder’s Guide:
The system for success:
This is the most important piece of the puzzle! Choosing the right system is going to give you an advantage over those people just switching from system to system trying to find their email home (while they’re also losing time and momentum)! I have tested all the systems and I’m a huge fan of Convertkit. You can click here to sign up for your free trial!
Not only do I love Convertkit’s mission and founder, but implementing emails and automations on the software is a breeze. If you are moving over from another platform, they will help you move over your contacts and tags too! (Oh, and did I mention the free t-shirt?! More about that later.)
After you open your account, head on over to landing pages and forms. We are going to start with a form that your audience can use to opt in to your emails. Take your pick and customize the form to your liking to match your brand and the opt-in you will be promoting.
Once you have created your form and changed the settings to your liking, we are going to move on to my favorite part…writing the welcome email.
The welcome email:
The welcome email is going to be your most loved email in both opens and clicks. When it comes down to it, you are going to want to make sure you bring the best of the best to the table in this email. I’m going to show you my three part email that will guarantee you bring it. 😉
Alright friend, we are going to write the welcome email. It’s important to remember that the goal is not to make it perfect! We are all about taking messy action, so let’s dive in.
The first section of the email you want to focus on introducing yourself.
- Share the transformation that your client wants and how you can help them achieve it
- Add in a fun fact about you that will allow them to relate to you.
- Wrap your point into the free item you’re offering and explain how it will help them on their way to achieve the transformation.
Follow this section up with the free item and focus on the benefits it provides.
- Share a bit of backstory as to why you created the free item.
- Be direct about the results of your audience completing it. So often people download and don’t complete it, so we want them to know WHY they should.
- Link to the free download into the body of the text so they have to read it to grab it.
Link to the next step and share what’s next. Most will do their Facebook group as this is the best place for them to further connect with their audience. You will also want to share when they can hear from you next so if you are going to send them a weekly email, let them know!
After you write the email, add it to a new sequence and link it all together with an automation! It’s that easy! Once you turn everything on, you can then start sharing your form to get new signups.
It’s so easy to get caught up in needing to have #allthethings. I want to challenge you to start messy and simple with your email marketing. Just share your goodness and watch as new people raise their hand to hear more from you via your emails!