YouTube vs Podcasting

You hear all things of things about what you should be doing to grow your business. You hear that you should be putting more free content out into the world. You hear about blogging, podcasting, YouTubing, and Facebooking and ALL THE THINGS.  But what is right for you? Should you be a podcaster? Or should you be a YouTuber? That’s what I’m talking to you about today so you know if you should be picking up that microphone or that camera!

 

YouTube vs Podcasting

YoutubeVsPodcasting.jpg

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Podcast vs YouTube | Which one is right for YOUR business?

PODCAST VS YOUTUBE 2 content platforms duke it out for the title of “best for business”.You hear all things of things about what you should be doing to grow …

Find out here if podcasts or YouTube will work best for your business:

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This is a topic I get asked about all the time, should I be a YouTuber? Or a podcaster?  What’s best for my business? I’m actually BOTH a YouTuber and a podcaster, (so I’ll give you some really unbiased advice!)

We’ll judge both YouTube and podcasts across three different categories.

YouTube vs Podcasting

SEO

  • Podcasting
    • You can (and should) create a blog post for each of your podcast episodes.
    • What you can’t do is increase Google’s opinion of you.
      • Podcast episodes can not rank by themselves on SEO
        • Google does not have a hosting platform for them
        • Ranking abilities are there, just not as high as a YouTube channel
  • YouTube
    • Second largest search engine in the world
    • Can be SEO optimized in two ways:
      • By the keywords in the blog post
      • By the video embedded in the post
  • Winner: YouTube wins this category, but a doing a podcast is better than doing nothing!

Know, Like and Trust Factor

  • A person must know, like and trust you before he or she will pull out their wallet and pay you
  • Blogging (written text only) is the slowest way for someone to get to know you
  • Podcasting
    • Second quickest way for someone to get to know, like and trust you
    • Listener gets to hear your voice, learn your nuances, hear your accent, etc.
  • YouTube
    • Fastest way for someone to know, like and trust you is through video!
    • He or she will actually see your face, hear your voice and see what makes you, you!
  • Winner: YouTube

Effort to Produce

  • Podcasts
    • Not every much editing at all
    • Need a microphone
    • Can sit down and batch record a bunch of episodes in your pajamas, no need to worry about your makeup!
    • More content isn’t necessary, as long as it’s consistent.
  • YouTube
    • Channels thrive on content: the more put out per week, the quicker it grows
    • Need camera, microphone, good lighting, more editing
  • Winner: Podcasts

Based on the three categories I just talked about, you really have to weigh in and decide what is important to you. Are you putting out this content so people will find you in search results? Are you putting this content out so people will get to know, like and trust you quicker and buy from you? If you are, the effort might be worth it for you to do a YouTube channel. If not, you might favor a podcast.

A lot of people have both. I have two podcasts and a YouTube channel! One podcast I co host with Jacquelyn, All Up in Your Lady Business, that we’ve done since 2015.Vidfluential on Air is my video-focused podcast that comes out once a week. Both of these are super important to my business. They hold those real estate terms in iTunes and do the things I want them to do. However, they aren’t nearly as lucrative as my YouTube channel (I can say that from experience!) But that doesn’t stop me from doing both of my podcasts because they are still working in their own ways.

I hope you learned a little something. Maybe you’ll do the YouTube thing, maybe you’ll do the podcast thing. Maybe you’ll do both, (although I wouldn’t recommend starting both at the same time. Get one up and running and then tackle the other).

Do you have any questions? Let me know! I won’t leave you hanging!

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