You hear all things of things about what you should be doing to grow your business. You hear that you should be putting more free content out into the world. You hear about blogging, podcasting, YouTubing, and Facebooking and ALL THE THINGS. But what is right for you? Should you be a podcaster? Or should you be a YouTuber? That’s what I’m talking to you about today so you know if you should be picking up that microphone or that camera!
YouTube vs Podcasting
Want a video version of this info? Check it out here!
Find out here if podcasts or YouTube will work best for your business:
This is a topic I get asked about all the time, should I be a YouTuber? Or a podcaster? What’s best for my business? I’m actually BOTH a YouTuber and a podcaster, (so I’ll give you some really unbiased advice!)
We’ll judge both YouTube and podcasts across three different categories.
YouTube vs Podcasting
Category #1: SEO
You can (and should) create a blog post for each of your podcast episodes. What you can’t do is increase Google’s opinion of you. Podcast episodes can not rank by themselves on SEO because Google does not have a hosting platform for them. Ranking abilities are there, just not as high as a YouTube channel!
I don't know if you know this, but YouTube is the second largest search engine in the world! SEO can be optimized in two ways:
- By the keywords in the blog post
- By the video embedded in the post
Winner: YouTube wins this category, but a doing a podcast is better than doing nothing!
Know, Like and Trust Factor
A person must know, like and trust you before they will pull out their wallet and pay you.
Blogging (written text only): slowest way for someone to get to know you
Podcasting: Second quickest way for someone to get to know, like and trust you. The listener gets to hear your voice, learn your nuances, hear your accent, etc.
YouTube: Fastest way for someone to know, like and trust you! They will actually see your face, hear your voice and see what makes you, you!
Effort to Produce
The good thing about a podcast is that there isn't much editing required. You will need a good microphone and the ability to sit down and batch record a bunch of episodes (which you can do in your pajamas and you don't even have to worry about your makeup!). More content isn't necessary, as long as it's consistent.
YouTube channels thrive on content: The more content you put out per week, the faster your channel will grow. You will need a camera, microphone, good lighting, more intensive editing.
Based on the three categories I just talked about, you really have to weigh in and decide what is important to you. Are you putting out this content so people will find you in search results? Are you putting this content out so people will get to know, like and trust you quicker and buy from you? If you are, the effort might be worth it for you to do a YouTube channel. If not, you might favor a podcast.
A lot of people have both. I have two podcasts and a YouTube channel! One podcast I co host with Jacquelyn, All Up in Your Lady Business, that we’ve done since 2015.Vidfluential on Air is my video-focused podcast that comes out once a week. Both of these are super important to my business. They hold those real estate terms in iTunes and do the things I want them to do. However, they aren’t nearly as lucrative as my YouTube channel (I can say that from experience!) But that doesn’t stop me from doing both of my podcasts because they are still working in their own ways.
I hope you learned a little something. Maybe you’ll do the YouTube thing, maybe you’ll do the podcast thing. Maybe you’ll do both, (although I wouldn’t recommend starting both at the same time. Get one up and running and then tackle the other).
Do you have any questions? Let me know! I won’t leave you hanging!