Using YouTube to Increase SEO

Whew, this has been a fun series, huh? Read parts 1, 2 & 3 if you've missed out.

Today we're talking about

Using YouTube to Increase SEO.

This is something I implemented several months ago and I have seen it's benefits over and over for the Hey Jessica content/site.

using youtube to increase SEO

Ok, now, why does YouTube content work to help boost SEO?

  • It “scatters” your keywords out into Google from even more sources.
  • Gets your content on another outlet that may not be reading your blog.
  • YouTube content is searchable by Google all on it's own.

So, what do you need to do to make sure you're taking full advantage?

  1. Write a blog post on your topic, incorporate and choose your keywords.
  2. Film a video (either you talking or a screencast, whatever works for your content) and edit it.
  3. Upload the video to YouTube (after starting a channel, obviously).
  4. Link back to your blog post in the YouTube description.
  5. Name your YouTube video with the same keywords as your post.
  6. Embed the YouTube video into the blog post so they're all linked together.

That's it, sit back and watch your content soar to the top of a Google search.

Want a video version of this post? View it below.

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