I am a firm believer that every single business needs a blog. “Seriously, we need a blog?” Yeah, I hear you. A blog is a foundation of about every site. I mean that you not only need a blog, but you need to keep it current and consistent with up to date practices to fuel your business growth.
Every single business can benefit from a blog. Yep, even yours! Read on to find out why you’ve gotta be blogging for business.
The number of reasons why you can benefit from blogging for your business are infinite! But…I’m going to run through a few of the very most important because they are HUGE.
REASON ONE: IMPROVE YOUR SEO
I’ve talked a lot about SEO. Why? Because it is majorly important for your business! And blogging just happens to be one of the best ways to get your SEO in place.
Listen, Google favors websites that are consistently putting out content with relevant key terms. If you just put up a website with a home page, about page, and contact page, you’re not consistently putting out information for Google. Your website keywords will kind of just dwindle and die. Google won’t care that you even have them on your site! #facepalm
Whereas, if you’re constantly putting out content, Google has to constantly index your site for new keywords and that is a good thing. They are going to show preference to websites that have more content coming out on a more consistent basis and that’s just a fact of life.
In terms of SEO, you’re also putting your website out for keywords that it may not normally be found for. Say you’re an accountant for small business owners, and those are the keywords you use. If you’ve done your SEO stuff right, someone should find you when they google accountant for small business owners.
But let’s say that you really like the accounting program, Wave, and you decide to write a post about it. You wouldn’t normally be an know for the keyword ‘Wave’, but when you use the keywords ‘How to Use Wave’ and ‘Wave accounting program’, you and your website are being found on Google for different key terms than you would have been found if you hadn’t done that post. You’re basically broadening the terms that you can be found with and that is some major business fuel. Get it, girl!
REASON TWO: ILLUSTRATE RELEVANCE AND EXPERTISE TO VISITORS
Someone who has no updated blogs on their website is going to look less serious about their business than someone who is consistently pumping out content and giving people something to read when they come to their site.
How will your audience know that you know all your stuff? How will they know that you are still offering your services and are in-the-know about new practices?
Blogging for business is a big part of showing your audience that you are the right person for the job and I don’t wanna hear that you ‘ain’t got time for that’.
REASON THREE: INCREASE PAGE VIEWS
If you just had a home page and about page without a blog, why would someone want to come back to your site consistently? Why would they invite their friends to check things out? I’m not so sorry to say they wouldn’t.
But when you’re using a blog to increase the amount of relevant and consistent content you have, your audience is going to come to your site over and over again. They are going to tell their friends about your article and they’re going to keep you in mind as they go about their business.
You’re increasing your page views and exposure by blogging for your business which will ultimately increase your email list and your income if you’re things right, ladyfriend.
REASON FOUR: GROW YOUR EMAIL LIST
You don’t need a blog just to have a blog. You need a strategic blog that will help you grow your business.
It isn’t about posting product pics or what’s new at your store, it’s about writing articles that appeal to your ideal customers and giving them a reason to get on your list.
We all know that the money is in the list, so we should give people a reason to get on our list! When you create consistent content for your ideal audience, they’ll come to your website and they’ll be like, “Whoa, that was great content and she has a free guide I can download right now? Let me click that button because, yes I want that!”
The reasons for blogging for business all work together to build up your business momentum. You are increasing your SEO to get more people to your site. You're increasing your expertise and getting people on your website consistently and repeatedly. All those people will eventually get on your email list. And for the great finale, if you’re doing it correctly with sales funnels and promotion, more people on your email list means more $$$.
Blogging for business can be a super valuable tool to any business. I promise you, every single business could make more money by having a consistent, relevant, and strategic blog strategy included in their business plan. I double dog dare you to try it!