Content Planning 101

You’ve heard me say it about 112 times…how much I love and believe in content marketing. But, you may be wondering, just what exactly is that? Well, because I want you to #knowallvideomarketingthings so you can #makeallthemonies, I’m teaching you all you need to know about content marketing for your business (and go out and rule the world).

Content Marketing 101

Content Marketing

Want to watch a video version of this post? I’ve got you covered!

Are you ready to find out what content marketing really is all about? Let’s go!

What is Content Marketing?

  • The strategy of putting out free content and letting the content do the marketing for your business
  • Any business can utilize this: product, service, infopreneurs and everything in between
    • The content provides a way for the audience to get to know you and then convert into paying clients
  • Differs from traditional marketing:
    • Traditional marketing relies on Facebook ads, Google ads, print ads, billboards, newspapers, word-of-mouth, etc.
      • Direct correlation between the ad and who buys from your business
  • The benefits of content marketing:
    • You demonstrate your teaching skills and expertise
    • With tools like sales funnels and opt-ins, you make money from free content like you would with traditional marketing

The Strategy:

  1. Put out the content on a consistent basis
    • Be consistent and reliable for your audience and the search engines
  2. Optimize the content
    • Use Yoast on WordPress, Youtube, blogging and you should be high up for your desired key terms on search engine results
  3. Promote your content on all the platforms
    • Youtube, Facebook, Instagram, LinkedIn, Snapchat…where ever your people hang out
    • You never know where someone will see your content and want to learn more about you
  4. Feed it into a funnel
    • You need a way for people to consume your content and then have a way to pay you

It seems like so much work in the beginning, but it’s truly just a different way of marketing. A way that I wholeheartedly believe in and has changed so much for me in my business! Are you using content marketing? If so, how? I’d love to know!

Similar Posts