As a small business owner, your website can be your most valuable employee or some bitch that backstabs you every chance it gets - don't let your website be the last one! It's ugly. Alright guys, this one is sort of a big one for me - Ugly websites are so 2004. We've all seen them: the websites … [Read more...] about How your website is working against you
After last weeks' topic of what to give away to your subscribers, I had a few requests to dive a little deeper and explain what exactly you need to do with that list once you have them, so, here we are. Like I mentioned last week, if you don't have (and use) a newsletter subscription list, you are … [Read more...] about What to do with your subscription list
As a small business owner, the money is in the mailing list. Let me repeat that: THE MONEY IS IN THE MAILING LIST. It doesn't matter who your target customers are or even if you're a location specific business, you need a mailing list and you need a way to get people to subscribe to it, right? But, … [Read more...] about What Can You Give Away?
One of the biggest things I see small business owners struggling the most with is what content they should share on their blog and what they should share on their newsletter. This, honestly, is going to be different depending on what industry you're in but there are a few "rules" you can follow or … [Read more...] about What to share on your blog vs. your newsletter