Hiring a writer? Pay attention. A writer represents every face of your business. It’s important (vital, key, essential, critical, you pick the adjective that suits you best) to take your time and hire a writer that is an excellent fit for your company. I’m here to walk you through how to hire a copywriter that “gets” […]

If you’re interested in learning how to write an email your subscribers will open and read, you need to ask yourself this question before you hit send: Of the 125 or so emails your subscribers receive daily, why should they open and read yours?  If you don’t ask, your readers won’t open. Or worse, they’ll […]

Bring your personality into your brand copy to attract your ideal audience. They’re gonna love you! Here’s five ways to make sure your personality shows through in your copy. Five Ways to Make Sure Your Personality Shows Through in Your Copy To bring authenticity to your brand, your personality needs to shine through in all […]