Wanna know how to create an irresistible webinar? I’ve given you all the tools you need to create and run a webinar, but a lot of you are wondering how you actually makes sales on a webinar and make it really easy for your peeps to say yes.
I’m giving you my formula for creating, implementing, and doing an irresistible webinar…and by irresistible webinar, I mean one that makes you some dough. You in? 😉
The entire point of a webinar is that you’ll makes sales at the end. That’s basically it. So here’s what you’ve got to do to get there.
STEP ONE: PICK A TOPIC THAT ALIGNS WITH THE RIGHT PEOPLE
If you have a course, book, or service you’re selling with your webinar, you need to be thinking about the people who want to buy that. Your webinar topic needs to appeal to these exact same people. Say you’re selling web design services and you do a webinar on how to DIY your website, that’s not doing anybody any good. That audience wants to do their own website, not hire you and that’s just plain silly.
STEP TWO: KEEP FLUFF TO A BARE MINIMUM
You know what I mean? Be careful with how much time you spend introducing yourself and pimping out your own services at the beginning. You want to keep that very, very minimal. You want people to get to know you quickly, see you on camera, and then go straight into delivering really awesome content.
STEP THREE: ENTICE VIEWERS TO STAY
Give your viewers something for staying all the way until the end of your webinar. This can be literally anything that’s easy for you to offer to a lot of people at once. Make sure they can’t access it until the last slide of your webinar after you’ve pitched. I did this in my Ads Made Easy webinar and gave a free sales funnel map to whoever stayed until the very end. On the last slide I gave them the link to download it. Whether you’re hosting a free webinar or using a service you can do this. Just entice your audience to stay with your free goods!
STEP FOUR: PROVIDE AHH-MAZING CONTENT
Everyone can tell when they show up to a webinar and the host is holding back. They will be able to tell if you’re not giving it all because you want them to buy the thing at the end. But come on! Give those people what they want. Give them a lot of useful and usable content for free. You want them to feel like they just purchased a course even though they got the webinar for free. Your course or product is even more information than what they just got. Your audience will sit there and think, WOW. If that was free, how awesome will the paid stuff be?!
STEP FIVE: BELIEVE IN YOUR PRODUCT AND SELL
Once you get to the end of your webinar, you have to believe in what you’re selling. You have to be able to tell your audience how amazing it is, how amazing you are, and how amazing their experience is going to be. Whole-heartedly believe in everything you’re telling them and really capture them in a way that blows their mind! Sell, sell, sell, baby.