Using live video as a lead magnet is one of the quickest ways to convert viewers to customers, and it’s not as hard as you think it is!
Simple Steps to Convert Viewers to Customers with Live Video
Live video is one of the quickest ways to convert viewers into customers. In a live video, you give the viewer insight into what it would be like to be one of your clients. Live video watchers can learn the ins and outs of what you do. They can see the behind the scenes of your day-to-day operations and watch you and your team (yes, get your team involved with your live videos) interact. Here are a few ways you can turn viewers into customers using live streams.
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Nurture Your Audience
As mentioned above, giving your viewers a behind-the-scenes glimpse is a great way to pique their interest, keep their attention, and keep them engaged. Your content should take them through a journey and should be about the things that interest them. When your topics are of interest to your viewers, they will be incentivized to tune in again. When they watch your videos while you are actually live, then they are more likely to like, comment, and share.That’s always a bonus for your engagement.
Be Consistent with your Live Video Show
You can’t turn viewers into customers if you go live sporadically. Going live today, abandoning your live streams for two months and then randomly returning trying to make a sale will not work! Your offer will fall flat, and it won’t feel genuine to your audience.
Go live on your platform of choice at least once a week to consistently nurture your audience. Having a consistent live show trains your audience to anticipate when you go live, so they’ll start looking forward to your live streams. The more consistent you are, the more your audience will show up – which will result in more clients and sales.
Always Provide a Call to Action
Live videos should always have a purpose. Nurture, grow your following, get more sales… you get the point.
You don’t want to go live without a purpose, because you’ll be wasting your time. If you don’t include a call to action, then you will not see the results that you’re striving to achieve. Your call to action should encourage your audience to take the next step with you. Take them from watching the live video to joining you elsewhere, using something that you own.
Here are some ideas for your call to action:
- Join your list
- Opt-in or Download your freebie
- Invite them to have a sales conversation
- Enroll in your membership program or course
- Join your FB group or community
- Purchase your SLO
- Subscribe to your podcast
See, it’s not as hard as you thought to turn viewers into customers using live video! Really, all it takes is putting the things that I’ve mentioned to work. I personally use them in my own live videos, and I have seen the success they can have. The more you implement, the easier it will be to convert viewers to customers or clients from your live videos.
Now, put what you’ve read here to use right away. Come back and tell me how it’s going for you!