How to Use Video for Business Without YouTube
I say “VIDEO”, you say “YOUTUBE”…
VIDEO…
VIDEO…
Well, what if I told you that you can use video in your business WITHOUT using YouTube…yup, I’d be telling you the truth.
How to Use Video for Business Without YouTube
Want to watch a video version of this post? I’ve got you covered!
Here’s the deal, pickle. Video is POWERFUL. Like, people get to know you quicker, love your faster, buy from you more when you use video so you SHOULD be using it…but, maybe you’re not quite ready for YouTube yet…that’s ok, here are other ways to use video in your business other than YouTube.
BEFORE I SAY ANYTHING, the basic message here is that you need to go where your audience is and put video there. What do the kids call it? TL;DR, that’s basically all you need to know, ha.
- Facebook video. Yup, you knew it was coming. Get your booty on “the Facebook” and start doing video. Do pre-recorded, go live, doesn’t matter, just do the video thing. If your audience is on video, do video there.
- LinkedIn. If your audience is on LinkedIn, your videos will perform really well there. I have a friend who’s posts on LinkedIn reach WAY more people than his posts on Facebook or YouTube and it’s perfect because his clients are corporate marketing execs.
- Instagram. There are THREE ways to use video on Instagram in your audience is there: Lives, Stories and actual video posts. All are great…do them.
- Switch out traditional advertising for video. Do you normally run ads in a paper or magazines? Switch it out for video. Check with your local movie theater to see if there are advertising ops and get creative here.
- In your funnels! This one is GOLD y’all. GOLD. Build out your funnels in a way where you can use video to let people get to know you throughout the funnel. It’ll convert VERY well for you.
- On your website. Instead of a stationary “about me” page or, really any page on your site, create a video-based page where YOU are telling the visitor about something you’re excited about.
So, do me a favor – head over to this video on YouTube and comment to let me know how you’re currently using video and/or how you want to start using video in your biz.