If you aren’t sure what content you should give away for free and what content you should keep on your paid channels, these content marketing tips have got you covered!
Free vs Paid Content | Content Marketing
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If you’re a content creator trying to determine what you should give away for free and what you should keep behind a paid gate, here’s an answer you may not want to hear.
Give away everything for free.
WHAT? It might sound crazy, but it’s true. The more you give away for free, the more people will want to pay you. It’s a proven formula.
There are restrictions, though. Yes, you are going to give all of your content away for free, but while you’re doing it, remember these things.
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Free vs Paid Content Marketing Tips
- Release your free content out of order. People will pay for the organization.
- Don’t go as in-depth in your free content as you would in your paid products. Let the free version entice someone to buy your other work!
- Keep your secrets that other people aren’t talking about behind lock and key. Your trade secrets are valuable!
- Putting your content in order and all together in one place is well worth the money! People will pay for your organized content, even if parts of it are out there for free.
The most important thing to keep locked up behind those dollar signs? Access to you.
Never give away access to yourself for free.
People should NOT get access to you and your brain for free. Yes, you should respond to Instagram DMs and answer comments on YouTube for free – but you should not be giving away the gold that is your brain unless someone is paying you.
Did these tips and tricks inspire you to get creating?
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