I’ve talked before about how to set up and build out a challenge, soooo now I’m going to take you through how to use a free challenge strategy to make more money and build your email list. Dollar bills for everyone! Hooooray!

A free challenge can be used similar to a webinar or a workshop. It gets people to sign up, take action, get a result, and listen to your offer.

With a free challenge strategy, you can:

• Build your email list
• Establish credibility
• Make mo’ sales!

The basic structure of a free challenge strategy is this:

• People sign up for your challenge.
• You give them free info for a period of time.
• They get a su-weet result.
• You pitch your offer for an even better result.

That’s what you want to do with a challenge. Cover those four little steps and you’re set!

Even if you don’t get the sale at the end, you’re still growing your email list. You are promoting your offering through the challenge itself, but even if they don’t make a purchase, they’ll still get really valuable information from you and stick around for what you might offer in the future.

With a free challenge strategy, you also have a chance to get people who don’t know about you on your email list. Once they get on your list, they can buy now or later.

And OF COURSE, you can make more money with a challenge. At the end, you are pitching your product and telling them what you want them to purchase. If you’re doing it right, you’re showing your people a pain point and the solution you have for it. Then, they’ll want what you’re selling and they’ll buy.

Essentially, that’s how a challenge works! You’re providing your expertise for free, giving people advice, and making the pitch. Holla for a party in your Paypal account!