As a small business owner, the money is in the mailing list. Let me repeat that: THE MONEY IS IN THE MAILING LIST. It doesn't matter who your target customers are or even if you're a location specific business, you need a mailing list and you need a way to get people to subscribe to it, right? But, … [Read more...] about What Can You Give Away?
One of the biggest things I see small business owners struggling the most with is what content they should share on their blog and what they should share on their newsletter. This, honestly, is going to be different depending on what industry you're in but there are a few "rules" you can follow or … [Read more...] about What to share on your blog vs. your newsletter