Creating a Pinterest strategy doesn’t have to be hard. In fact, if you have the time to dedicate to managing your own Pinterest, you can implement the basic Pinterest strategies for content creators that I’m sharing here.
Basic Pinterest Strategy for Content Creators
I created content, now what do I do for Pinterest strategy?
Once you create a piece of content and it’s published, you can then share it to Pinterest. You’ll first need to create a few pin graphics or pin videos. Not sure what kind of graphic works best for Pinterest? Check out my post What Images Work Best for Pinterest Marketing now!
After creating some pin graphics or videos, you’ll want to pick your best one and post it to the most relevant board first with a keyword-rich description. Keywords in the description will help your pin be returned when a Pinterest user searches for the same topic. Using keywords is one of the most important elements of a basic Pinterest strategy for content creators.
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Using Pinterest Boards for Strategy
By selecting the most relevant board first, you help Pinterest connect the dots between the content of the landing page, the pin, and keywords. Remember, Pinterest is a search engine, so by helping connect these dots will ensure your content is showing up to the right audience.
Let’s say you create content about plants. You just published a new YouTube video about watering and feeding schedules for monstera deliciosa. When you go to share your new pin graphic on Pinterest, to which of the following boards would you share first?
a. Plant Resources and Tips
b. Indoor Houseplant Lovers
c. Resources | Monstera Deliciosa
d. Plant Moms | Tips and Information
If you selected C, you passed! This board would be the most relevant board because it is clearly ONLY about monstera deliciosa plants. While you can share your pins to the other boards since it is on-topic, you want to make sure to share to the most relevant board FIRST.
Creating multiple boards for next-level Pinterest strategy
As a Pinterest Strategist, one thing I love to do is create multiple boards on similar topics. This will help you maximize your reach and get your content in front of a bigger audience. Since Pinterest board titles are indexed by Google, it is helpful to have multiple boards on the same topic.
Sticking with our plant theme, let’s say you create weekly YouTube videos on houseplants as well as blog twice a week. That’s three pieces of content per week that you can share to multiple boards. With the theme being houseplants, you could create boards like the following:
Resources | Monstera Deliciosa
Indoor Plant Care Tips
Home Decor | Houseplants
Resources | Soil + Plant Food
If you’re wondering why you shouldn’t just create a bunch of board sections within one main board, head to my blog post Why You Shouldn’t Use Board Sections.
Adding Tailwind to Your Pinterest Strategy
After sharing your first pin graphic to the most relevant board, you can use Tailwind to automate your publishing process. Tailwind is an API-approved Pinterest scheduling software.
You can schedule your pins, submit them to Tailwind Tribes, and automate the publishing process all through Tailwind. If you can take about an hour a week, you can pretty much put your Pinterest scheduling on autopilot.
The best part of using Tailwind is that you can interval your pins. This allows you to schedule one pin out over the course of a few months. I love using this feature for evergreen content!
Learn more about Tailwind on my blog post here.
Implementing this Pinterest strategy
As with anything in life, implementation is key. Now that you have the knowledge, take the steps to put it to work. Pinterest is not a place where you will see overnight success.
You should plan to put in the work for a minimum of three months due to Pinterest being such a slow-burning platform. However, do NOT give up! Remember Pinterest is the THIRD largest search engine behind Google and YouTube and it does help with SEO!