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Jessica Stansberry

Tools, Tips, and Tricks to build a life you love

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100 to Best You™ Workbook
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jessicastansberry

Welcome to the new Jessica Stansberry HQ! I canno

Welcome to the new Jessica Stansberry HQ!
I cannot wait to show y’all the process of getting this space turned into the studio of my dreams - there’s filming spaces, a podcasting area, room to have local classes, I’m PUMPED.
Stay tuned to the YouTube channel for the entire process.
Eeeek!!!
Also...i somehow turned on dark mode on my Instagram and I can’t figure out how to turn it off 😂🤣

Oh just wait, you’re about to learn THE KEY to m

Oh just wait, you’re about to learn THE KEY to marketing and business and, well, life…
THE THINGS THAT YOU’RE WEIRD ABOUT ARE WHAT MAKE PEOPLE LOVE YOU.
Do you almost always show up in video form with something in your teeth?
Do you love sci-fi more than the average human?
Is Gilmore Girl on repeat er.single.day (I raised my hand insanely fast on that one)?
Are you goofy and silly 24/7?
Are you clumsy as heck?
These are the things that people will latch on to!
It’s SUCH a misnomer that we need to get all up on the Internet and then take our throne like the perfect little awesome experty people we are.
You need to get all up on the Internets and let your freak flag fly!
There’s 10,000 people who do what you do but you’re the only one who does it YOUR way with YOUR personality and THAT is what will cause someone to be drawn to YOU vs the 9,999 others.
So, do me (and the whole rest of the world) a favor and SHOW UP WEIRD. Show up with your true personality, show up with your weird quirks, show up in the funny or odd, show up as YOU because, baby, in the [kinda] words of Taylor Swift, There’s only one of you and baby that’s the fun of you.

🔥You have to have an audience to sell courses!

🔥You have to have an audience to sell courses!
With the influx of people who are selling courses to teach you how to sell courses, I feel like this fact is glossed over quite a bit or people don’t want you to know this but it’s 100% true, you HAVE to have an audience.
You can get away without many followers on social media or without an email list when you’re providing 1:1 services because you just need a handful of clients to make the world go round but when you’re selling a 1:many product (courses, digital products, etc), you HAVE to have an audience to sell to AND you have to have an audience that’s constantly growing (otherwise you’ll sell to the people who want it and then run out of people).
Don’t get me wrong though...
I didn’t say you need a BIG audience. You don’t need 10,000 IG followers, or 50,000 YouTube subscribers, you just need a few handfuls of people who love what you do and want what you teach. Then, the next time you launch you might have 3 handfuls, and so on.
Also note: posting on social media does not equal audience growth!
Not only do you need to get in front of people who want what you’re selling but you need to get them to want more, to commit.
You can post all day on social media and still not have an audience when you sell your course or digital product. The key is to post with intention and have a way for the people who resonate with your content to take the next step and to further the ‘ship.
Stay tuned because tomorrow I’m dropping a reel with all sorts of audience building tips! 🙌🏻

IF YOU ARE ACTIVELY PUTTING OUT CONTENT ON A PLATF

IF YOU ARE ACTIVELY PUTTING OUT CONTENT ON A PLATFORM, YOU SHOULD BE ENGAGING WITH YOUR AUDIENCE THERE.
As business owners we have to build our audience to grow and sometimes we get obsessed with the number under our social media handles and our email lists and forget that those numbers are real people who really want to interact with you.
Now listen, I’m not saying that you have to spend your entire life answering comments or have no boundaries, but, what I am saying is that if you are using a platform regularly, you need to be having conversations with the people that follow you.
Here’s a few ways I protect my time but also make sure that I’m engaging with my audience:
➡️ On YouTube, I say in every.single.video that I’ll be hanging out in the comments for the first 30 minutes. I can’t possibly answer every comment on the ‘tube with hundreds of videos and almost 100,000 subscribers so that’s how I’m engaging without it taking over my life.
➡️ Here on the ‘gram, I answer EVERY DM that hits my inbox. I allocate some time in the morning and in the evening to pop into my DMs and I save my “other” folder for Fridays. My assistant answers comments and DMs on my other account(s).
➡️ On my Facebook page, nobody is over there checking those messages because it’s not a main platform for me, so, when someone send my page a message they get an autoresponder that tells them that and asks them to shoot an email over to us.
So, while you’re on the pursuit to grow a following and grow your business, don’t forget that those people are REAL people who follow you because they want REAL engagement and if you don’t engage with them, they’ll dip out REAL fast.
I said what I said.

We don’t have enough women (especially women wit

We don’t have enough women (especially women with kids at home in some way) standing up and SHOWING the world that you can build a freakin’ rockstar business from your spare bedroom or that little corner of the living room.
Can I get an Amen?!?
When I first started my business, I didn’t make any money, you’ve heard me talk about this - I would basically make a few hundred dollars a month, which really wasn’t enough to help us live, at all. But, in my defense, I didn’t know it was possible!
All I had ever seen from women “working from home” was them starting very small businesses that made them a few hundred extra each month, so, since those were the only examples I had to reference, that was where my ceiling was set. There’s nothing WRONG with wanting to make a few hundred dollars here and there and that being your goal, but when you NEED more than that or you envision yourself having a much larger business than that, you don’t need to be held back by the idea that that’s all you can do if you work from home.
I can’t fault other people for not believing in me when I didn’t even believe in me but somewhere way back in the depth of my brain, I KNEW this could be more than “just a little business” I did while my kids slept but it wasn’t until I saw someone else that I identified with DOING IT.
So, if you need someone to say, “YOU CAN DO IT”, consider this your message.
Because you can, and, all those haters are just gonna have to hate ‘cause you’ve got things to do.
I STILL (and I’m fairly public about my business and all the things that go into that) have people who make comments like, “Well, it must be nice to be able to be home with the kids and make a little extra money”, or, “I’m sure your business helps your husband out.”
And, yes, if you’re wondering, it still drives me nuts.
So the next time someone doubts you, remember the words of Cher in Clueless, mmmk?

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