Podcasting has become an increasingly popular medium for sharing knowledge, stories, and ideas with a global audience. While it might seem overwhelming to manage multiple podcasts and weekly podcast production each week, the truth is that with the right approach and tools, it can be a manageable and rewarding experience.
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As a podcast manager, Stephanie Byland to help you navigate the process and show you how to streamline the moving pieces of podcast production. Let's explore the four essential phases of podcast production: Planning, Production, Post-production, and Promotion.
Planning Your Weekly Podcast Production
- Choose Your Episode Topic: The first step is to select the topic for your podcast episode. Ensure that it aligns with your podcast's theme and interests your target audience.
- Guest Booking: If you have guests on your podcast, this is the time to secure their participation. Make sure they align with your chosen topic.
- Collect Information: Gather all the necessary information from your guests upfront to avoid last-minute scrambling.
- Episode Content Planning: Create an outline or reference sheet for your episode. This helps maintain structure and ensures you cover all the necessary points.
- Episode Strategy: Consider how your episode ties into your overall business strategy. Align your call to action with what you're promoting at the moment.
- Optimize Recording Space: Prepare your recording space for optimal sound quality by eliminating distractions and background noise.
- Equipment Testing: Always test your recording equipment before starting. Avoid the frustration of discovering equipment malfunctions after recording.
- Content Outline: Refer to your content outline or reference sheet while recording to stay on track.
- Editing: Editing can be time-consuming, so set aside ample time for this phase. The extent of editing will depend on your preference, from simple mixing to detailed editing.
- Create Show Title, Description, and Show Notes: Craft an engaging show title and description. Show notes are essential for sharing key moments, timestamps, links, and resources mentioned in the episode.
- Transcription: Transcribe your episode using tools like Otter.ai and add it to your host and website.
- Graphics: Create templates in Canva for episode graphics, including featured images and promotional materials.
- Audio/Video Clips: Finalize any clips you plan to use for promotion.
- Scheduling: Schedule your episode on your podcast hosting platform and website.
- Choose Your Promotion Channels: Promote your episode on platforms where your audience is most active. Options include social media (Instagram, TikTok, Facebook, LinkedIn), email newsletters, and community groups.
- Guest Outreach: If you had a guest, inform them that the episode is live and provide them with episode links and promotional graphics for sharing.
- Project Management Tools: Use project management tools like ClickUp, to keep track of each episode's progress and deadlines.
Podcast production may have many moving pieces, but breaking it down into these four phases – Planning, Production, Post-production, and Promotion – can make the process more manageable and less overwhelming. Whether you're a seasoned podcaster or just starting out, remember that podcasting can be an enjoyable and rewarding endeavor when you have a structured approach in place. So, dive in, share your message with the world, and watch your podcast thrive.
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