In today's digital age, where video has become the dominant form of online content, YouTube stands out as the go-to platform for creators, businesses, and individuals looking to share their unique voice with the world. YouTube offers an unrivaled opportunity to connect with audiences, build a dedicated following, and even monetize your content. Whether you're a passionate vlogger, a talented musician, an expert in a specific field, or a business looking to showcase your products or services, YouTube provides a dynamic and accessible platform to share your ideas, entertain, educate, and inspire.
YouTube can be literally life-changing! But, we get it, YouTube isn't right for everyone. Sometimes YouTube isn't the right fit for your specific business. Maybe you don't even want to be on YouTube. But let's take a look at why (or why not) YouTube may be the right platform for you!
Is YouTube the right platform for you?
Let's start out by looking at the top five considerations you should make when considering whether or not YouTube is the right platform for you:
If you want to be on YouTube, you have to commit to consistency from day 1. But what exactly does consistency look like? Consistency here means that you are posting content at least once per week on YouTube, every single week. This is the bare minimum.
When you start on YouTube, you have to also commit to learning about YouTube and the strategy behind it. You're going to have to learn how to create thumbnails, titles, tags, description of your video, video outros, video intros, and more. You have to understand that there is strategy behind every single one of these things and you have to commit to learning it and staying up to date.
This may seem like an obvious one, but still a consideration! If you want to start on YouTube, you have to be able to commit to filming. Now, we aren't saying you have to build a whole studio, buy a fancy camera, microphone, etc. But we are saying, you're going to have to get comfortable filming yourself and your content.
Although related to filming, editing is the last consideration you need to think about. After filming, you'll have to commit to editing your videos. Now, of course you can hire out for this! But if you're just starting out, it's going to take a little bit to learn how to edit your videos.
YouTube is a marathon, not a sprint
Last, you have to realize that you probably aren't going to find success overnight with YouTube, or maybe not even in the first year. It's going to take time. It's going to take commitment. It's going to require you putting yourself out there! Now, is it worth it to play the long game? Absolutely!
After looking at the above considerations, it should be easier to make your decision regarding if YouTube is right for you!