How to Use Pinterest to Grow Your Business

Share it on Pinterest and *POOF,* your business is booming! Don’t you wish it was that easy? A lot of entrepreneurs think that Pinterest is a magic solution that will instantly grow your business, but that’s not always the case. There is a strategy behind how to use Pinterest to grow your business.

How to Use Pinterest to Grow Your Business

How to use Pinterest to grow your business

Sure, there is always that one person, the anomaly, who can grow their business overnight on Pinterest. But anomalies are just that – very rare. If you’re ready to get started growing your business using Pinterest, keep reading!

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How to Grow Your Business Using Pinterest in Three Easy Steps

Step 1: Define what business growth means to you.

This can mean one thing to a 7-figure business owner and another to a brand new entrepreneur. It can also mean completely different things to product-based businesses and service-based businesses.

Take five minutes right now and jot down what growing your business means to you.

Step 2: Determine your Pinterest strategy.

You cannot just throw spaghetti at a wall and see what sticks; you need a real strategic plan.

This might mean you need to research Pinterest strategies, take a course about Pinterest, or even hire a Pinterest Strategist for a consultation. Whatever level of a strategy deep-dive that you can afford will work best for you. Don’t forget that time is money and many free resources do not provide information in the order that you may need it.

How to use Pinterest to grow your business

Step 3: Have patience. Pinterest is a SLOW BURNING platform.

There are little to no overnight successes on this platform.

Sure, you might have a pin go viral, but what about everything else? Give Pinterest the time it needs to do the work for you. Remember, Pinterest is a visual search engine and not a social media platform. It takes time to see consistent growth on Pinterest. Keep following the strategy you’ve decided on from Step 2 and do not give up. In three months, reevaluate your progress. At this time you should be seeing a 1-3% month over month growth from Pinterest traffic.

1-3% may sound like a very low number, but that’s the AVERAGE percentage of growth for all accounts. And, please, make sure to track the right Pinterest metrics so you don’t get frustrated by any vanity metrics.

Utilizing Pinterest for Business Growth

As you move forward with using Pinterest to grow your business, make sure you follow the three steps I outlined above.

The biggest tip I can give you for growing your business with Pinterest is to be consistent!!

If you're looking to grow your business using Pinterest, Nicole can help! Click here to work with her on your Pinterest strategy today.

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