How to Reach the RIGHT People with Live Video

Getting the right people to watch your live videos is easier than you think. It doesn’t require FB or IG ads either! Keep reading to learn how to reach the RIGHT people with live video.

How to Reach the RIGHT People with Live Video

How to reach the right people with live video

One concern that many entrepreneurs have about live video is that the right audience is watching their videos. They’re going live (kinda consistently), but the engagement isn’t there or their mama is the only one watching. They get discouraged because when there are few comments to engage with, they know the viewers aren’t the right audience.

Does this sound like you? Well, don’t worry because after reading this you’ll be on track to having more than just your mama watching your live videos.

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Here are 3 things you can do to make sure you’re reaching the RIGHT people with your live videos.

Call Them In With Your Title

A surefire way to make sure you’re attracting the right people to your live video is to grab their attention in the title of your video. You can add something like, “Hey Health Coach for Busy Moms” or “Bookkeepers, Accountants and Financial Advisors do you XYZ.” When you’re specifically targeting your audience with a title, you’re calling them in.  

When you’re specific with who they are, you increase your chances of getting better engagement from the right people. And that leads to them working with you.

Call Them In Before Your Live video

The best way to get the right audience to watch your live video is to promote your live stream before you go live. When you promote your live video, you’re going to tell potential viewers who the live video is for and why they should watch it. This will entice more people to watch while you’re broadcasting and on the replay.

Remember to promote to your list both a day before the broadcast and a few hours before. In ALL of those promotions, you’re going to make sure you address the right audience.

How to reach the right people with live video

Address The Right People During the Live Video

So now you’re going live and you’ve promoted your live stream. To be sure your audience knows they’re in the right place and for your peace of mind, you’re going to address them in the beginning, middle, and end of your live video. You can say it casually like, “as a busy service provider do you ever feel this way?” Remember that your live videos are a conversation. You want to do this organically and not sound like a robot.

Your audience is out there and they are waiting to watch your live videos. Your audience needs direction on when and where to show up. Create your live video promo strategy and start implementing these tips today to call in the right people to your live videos.

Alicia created a free toolkit to help you have success with every live stream you do – and you can get it here!

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