Worried that your Facebook group is too small to be profitable? Don’t be! Small Facebook groups give you a unique opportunity to turn your group members into paying clients. Keep reading to learn how to make sales from your small Facebook group.
Facebook Groups: How to make sales from your small Facebook Group
Even if your Facebook group is small, you can still use it to guide your participants along in their buyer’s journey, build trust with your audience, and position yourself as an expert that can help solve their pain point. Here are 5 tips to move your group members from interested to invested and make sales from your small Facebook group!
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Have a clear group purpose
- For your Facebook group to be profitable, you will need to make sure you have a clear purpose in mind before creating and promoting it. Ask yourself, “Why would someone want to join this group?” Will you be sharing tips and ideas that you don’t share on other platforms? Are you hosting the group for participants of a challenge you’re offering as a lead magnet?
- Whether you decide to create a group solely for community building or to do a short-term challenge or webinar series, having a clear idea of what you plan to offer your group members is key.
Deliver relevant content consistently
- Once you’ve decided what type of group you are hosting, determine the types of content you need to create or repurpose for the group. Be sure to vary your content format: video, posts, gifs, polls, etc.
- Next, create a content schedule. You will need to have a consistent posting plan in order to keep the group active. Groups are different from pages in that your members will be notified of activity in the group, so the more activity, the more time group members are encouraged to hop into the group to participate!
- If you can, create and schedule as much content ahead of time as you can. Use a scheduling tool to help you stay consistent.
- Keep in mind, however, that one of the benefits of a Facebook group is that you will get new ideas from group members about what content they want from you. Be prepared to respond with new content when you feel it’s needed.
- Your content should be a combination of sharing information about your brand and gathering information about your group members. Be sure to include posts that encourage discussion among your group members or ask them to contribute in some way. This will not only give you a better understanding of how to serve your audience, but also generate more activity, which the Facebook algorithm loves!
- Pro Tip: if you have a group of ‘raving fans’ that follow you on other platforms, ask them to help you generate conversation by commenting and engaging with others in the group!
Share stories and case studies
- One of the biggest benefits of a Facebook group is the conversations that happen within it. As you learn more about your group members, how they are interacting with your content, and how they are benefiting from your expertise, you will be able to share their stories in different ways in the group.
- If someone has a breakthrough or big win because of a strategy or idea you’ve given, ask them if they are willing to go live in the group and share more about their experience.
- You can also invite a member that is dealing with a pain point that your product or service solves and do a live coaching call in the group.
Give, Give, Give, Sell
- I know we are talking about sales here, but don’t be afraid to give away a lot of your content! As Gary Vaynerchuk says, “jab, jab, jab, right hook.” In other words, give, give, give, sell. So far, the tips have been all about giving value to your Facebook group. This can come in the form of exclusive access to you, sneak peeks at new products or services, pdfs, short challenges, webinar access, and more. The more you give away, the more trust you are building with your audience. Remember, the buyer’s journey is long. Your free content can be anything that moves them from awareness to consideration. Then, when they are ready to make a decision, when they understand how you can help them solve their pain point, now it’s time to sell. The value you’ve given them in the group should make the value of your service or product easy to accept and, therefore, “buy-in.”
- Pro tip: We’ve mentioned this before in other blog posts, but one thing to keep in mind when adding people to this group, make sure to gather their email addresses as part of the “join the group” process. Ultimately, your email list is the most important thing you can do for your business. If you choose not to gather email addresses as part of members joining, you can still gather emails by sharing freebies that require an opt-in.
Remember, Facebook groups are community builders, conversation starters, and an opportunity for you to get to know your ideal clients, generate more content and product ideas, test out potential products, create more awareness about you and your brand, and turn your warm leads into enthusiastic clients!