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Jessica Stansberry

Jessica Stansberry

Tools, Tips, and Tricks to build a life you love

How to Grow on Instagram

November 30, 2020 by Millie Adrian

If you’ve been on the hunt to find a secret overnight success formula for how to grow FAST on Instagram, you’re in the right place!

How to Grow on Instagram

How to grow on Instagram

While there are no “easy and instant success” secrets for growing your business, this may just be the next best thing.

The Instagram algorithm has changed once again, but this time it’s favoring Instagram Reels. While this might be frustrating for some people who spend most of their time creating in-feed photos, this is actually a blessing in disguise! I strongly suggest you accept the new shift and adapt while the algorithm is looser than it has ever been!


Get the Digital Product Blueprint


First things first…

In case you’re not familiar with Instagram Reels, watch this in-depth tutorial that will go over the basics of how to create an Instagram Reel from beginning to end. In this blog, I’m diving into what strategies you should implement so that you can use Reels to your advantage and BOOST your growth.

Here are the FIVE tips to help you create Instagram Reels content that will convert to followers:

TIP #1: Know that Reels content should be different than stories

What’s the difference you may ask?

Stories are for people who are already following you. They are a GREAT way to nurture your relationship with your followers and welcome them into the “behind the scenes” of your life…the good, the bad, the ugly.

Reels get sent out to your followers as an in-feed post would. However, Instagram is pushing Reels more than any type of content available on its platform. Reels are THE BEST way to get in front of NEW people on Instagram.

TIP #2: Create content specifically for your target audience.

Make sure you can answer questions like:

  • Who are you trying to reach? 
  • What does your “perfect client” look like?
  • What are their pain points? 
  • What problem do you help them solve!

Then you can craft your videos around that!

Now it's time to start brainstorming. What type of content do you make? How do you know what content will perform well?

TIP #3: Focus on “Viral-styled” content

I’m sure you're thinking “NO DUH!” So let me explain. 

Viral content is content that provides value and is shareable.

The best way to create viral content is to get out of the “I, I, I. Me, me, me.”. An example of “me” content would be making a Reel like: “My morning routine”.

When someone new comes across your Reel, they don't know you. They are watching from a selfish mindset because that’s human nature! If your video isn’t providing THEM value, they will skip right over it.

Instead of a “my morning routine” video, create a “morning routine to help YOU feel less anxious during the day” 


How to grow on Instagram

TIP #4: Stay on brand

While some trends going around might be fun, try to stay “on brand” as much as possible. 

If your goal is growth and maximizing your reach, be smart about what you’re putting your energy toward. Use your energy on creating videos that will convert instead of videos that are “trendy” just because.

If you're feeling a lack of inspiration, look up a hashtag that fits your brand and watch a few Reels to pull inspiration! 

TIP #5: Have attention-grabbing text in the first 5 seconds of your video

Most of the time when people come across a Reel it's muted so they have no idea what it’s about if you’re talking. Pop up a few words in the first couple of seconds that will capture their attention and BOOM, you just increased the chances of them watching your video and following you in return.

BONUS TIP:  TRY IT ALL. 

There might be a specific style video that “meshes” well with your target audience. You won't know what that is until you try them! 

  • Talking to the camera
  • Screen recording with a voiceover
  • Smiling and pointing to words

There's absolutely no shame in testing what works for your business, studying what does well, and doubling down on that style!


Don't forget to watch my YouTube video to learn more about how to grow on Instagram using Instagram Reels!

Filed Under: business

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Are you planning to head to any conferences in 2022?!? 
#smmw22 #socialmediamarketing #entrepreneurlife #contentmarketing
If you’re stuck moving forward because you can’t make a decision or you think something isn’t good enough…
⏰ Set a timer or a deadline and go with your best option at the time.
➡️ Ask yourself - does it work? Does the process or system WORK? Cool, it’s done for now then.
💣 get an accountability partner or coach who will help you move forward quickly.
❤️ Remember - NOTHING is perfect and if you wait until things are perfect, they’ll never get done.
#businessowner #entrepreneur #internationalwomensday
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I am planning a Q&A video for next week on the ‘tube and I want to answer YOUR questions- personal, business, YouTube, productivity, whatevs! Drop them below 👇🏻
Oh and if you’re new here - sup, here’s some random facts about me…
1️⃣ I once had a cow give birth ON my car
2️⃣ I watch Gilmore Girls constantly, it’s always on my tv.
3️⃣ My favorite color is mint green (or is it blue?!)
4️⃣ I had a purple car in high school and I blew up the engine in it TWICE within 3 years 😂
5️⃣ I haven’t drunk soft drinks since high school (with the exception of a stint over 12 years ago when I was in my first corporate job when I’d have a Dr Pepper every once in a while).
6️⃣ I hate coffee and massages 😂
Alright, drop your Qs below! 👇🏻
My life is different than most people in my indust My life is different than most people in my industry - like VERY different.
👉🏻 I live on a farm 🐄
👉🏻 I live in a SMALL town 
👉🏻 I am 2.5+ hours from a major airport ✈️ 
👉🏻 It takes me about an hour and a half to get to Target 😳
👉🏻 I got engaged on the porch of a horse barn and had my wedding reception in a barn
Like I say, a VERY different life 😂 - I love seeing the look of shock when I tell someone I meet at a conference how far I live from an airport or a Target, it’s actually kind of fun.
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I would definitely move Target closer to me if I could though but, hey, I don’t have the stereotypical “went to target for toilet paper and spent $300” experience - silver lining. 😅
Tell me a weird fact about you! 👇🏻
#farmlife #ranchlife #farm #cattleranch
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#youtuber #influencer #creator
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You’ll see:
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And some before and after footage to show you EXACTLY what a difference it makes!
This first photo is a screenshot from my current livestream setup, swipe to see the “before” with a shot from my built in webcam.
Link in bio to watch!
#livestream #youtuber #videotips
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🤫 
I’m releasing TWO surprise videos on YouTube (one today (12/17) and one on Monday (12/20) that are AWESOME videos but also have secret gift card codes hidden inside!
Make sure you head over to subscribe to my channel (link in bio) and hit the bell so you’re notified because it’s first-come-first serve and I’m not telling ya what time they’re going live!
Stay tuned…
#vlogmas #youtuber #bossbabe #techyoutuber #tech
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jessicastansberry

SO YOU WANNA ADD "SPEAKER" TO THE RESUME!? ⬆️ SO YOU WANNA ADD "SPEAKER" TO THE RESUME!? ⬆️ This post has a metric 💩 ton of actual real-life advice in it. SWIPE TO READ...
Oh and I'm sharing some fun behind-the-scenes peeks on YouTube [link in bio].
#speaker #youtuber #femaleentrepreneur #socialmediatips #smallbusinessowner
3️⃣ THINGS EVERY SINGLE BIZ needs in place. 👉🏻 Swipe to read.
Do you have all three? What are you missing?!?
Oh and make sure you’re on the email list (link in bio) because I’m about to drop some 🔥over there.
#supportsmallbusiness #entrepreneurlife #girlboss
✨SMMW photo dump! I literally couldn’t post a ✨SMMW photo dump!
I literally couldn’t post all of the photos I wanted to 😭
Y’all, I can’t tell you how much it refilled my cup to HUG people, see people without masks, and travel - it felt, dare I say it…normal!
Are you planning to head to any conferences in 2022?!? 
#smmw22 #socialmediamarketing #entrepreneurlife #contentmarketing
If you’re stuck moving forward because you can’t make a decision or you think something isn’t good enough…
⏰ Set a timer or a deadline and go with your best option at the time.
➡️ Ask yourself - does it work? Does the process or system WORK? Cool, it’s done for now then.
💣 get an accountability partner or coach who will help you move forward quickly.
❤️ Remember - NOTHING is perfect and if you wait until things are perfect, they’ll never get done.
#businessowner #entrepreneur #internationalwomensday
Um so, hi. I have neglected my feed a bit lately ( Um so, hi. I have neglected my feed a bit lately (I so miss the days when Instagram was a photo sharing app but whatever I guess 😂).
I am planning a Q&A video for next week on the ‘tube and I want to answer YOUR questions- personal, business, YouTube, productivity, whatevs! Drop them below 👇🏻
Oh and if you’re new here - sup, here’s some random facts about me…
1️⃣ I once had a cow give birth ON my car
2️⃣ I watch Gilmore Girls constantly, it’s always on my tv.
3️⃣ My favorite color is mint green (or is it blue?!)
4️⃣ I had a purple car in high school and I blew up the engine in it TWICE within 3 years 😂
5️⃣ I haven’t drunk soft drinks since high school (with the exception of a stint over 12 years ago when I was in my first corporate job when I’d have a Dr Pepper every once in a while).
6️⃣ I hate coffee and massages 😂
Alright, drop your Qs below! 👇🏻
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Jessica Stansberry

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