I've been chitter-chattering non-stop about digital products, low-cost offers, and all the fun things that come with them for a hot minute. Digital products are my FAVORITE—and for a good reason. Now, we’ve got to talk about something that can make or break your offer: sales pages.

If you’re selling anything online—a $10 e-book, a freebie, or a high-ticket coaching program—your sales page is your MVP. It’s the silent salesperson working 24/7 to convince your audience why they need your offer. But what sets a killer sales page apart? What makes someone click “Buy Now” instead of scrolling away?

After spending the last three months fine-tuning a sales page for one of my offers (yes, three months for ONE offer!), I’ve nailed down 10 secrets to a sales page that converts like crazy. And guess what? I’m sharing them all with you right now!

1. One Call to Action (and Only One)

Let’s face it: we all have some form of ADHD when it comes to online browsing. Your sales page needs to be laser-focused, directing your audience to a single action—whether that’s buying, signing up, or downloading. No links to your Instagram, YouTube, or blog. Don’t let shiny object syndrome steal your sale!

2. Make It Easy to Read

Think short, snappy sentences and visually appealing blocks of text. No novels here, folks. Your audience is skimming, not studying. Use bold headings, bullet points, and color to emphasize key points. Keep it simple and digestible—think “See Jane Run,” not a college thesis.

3. Visual Comfort is Key

Bright pink and lime green might scream “fun” to you (and me), but if it’s blinding your audience, it’s time to tone it down. Neutral, easy-on-the-eyes backgrounds work wonders. The design should guide your audience, not distract them.

PRO-TIP: my gray-background sales page outperformed the pink one five times over!

4. Hit a Real Pain Point

Your sales page isn’t about what you want to sell—it’s about solving a problem for your audience. Be specific. Instead of vague promises like “Be a better CEO,” say, “Learn how to manage your time and delegate tasks so you can scale your business without burning out.”

5. Show Visual Proof

People don’t just want to hear about results—they want to see them. Whether it’s screenshots of your earnings, testimonials, or before-and-after photos, give your audience tangible proof of what’s possible.

6. Testimonials Are Non-Negotiable

Even if you’re launching something new, leverage past successes. Testimonials build trust, showing potential buyers that your offer has delivered results for others.

7. Break Down What They’re Getting

Your audience needs to know exactly what’s inside your offer. Be clear and detailed. List out modules, bonuses, templates—whatever they’ll receive. Think of it as showing them the ingredients before they buy the cake.

8. Give a Sneak Peek

Let them see what they’re buying! Include screenshots, a sample lesson, or a GIF showcasing your templates. Seeing the product in action builds confidence.

9. FAQs Save Sales

You can’t address every potential objection within the main sales copy, but an FAQ section can tackle common questions like “Do I need tech skills?” or “What if I’m new to digital products?” Clear up doubts and close the deal.

10. Introduce Yourself

Not everyone landing on your sales page knows who you are. Use a brief bio to establish your expertise and build trust. Tailor it to the offer—highlight your relevant experience and why you’re the perfect person to guide them.

Need Help? Hire a Pro

Not a designer? Struggling with copy? Don’t sweat it—this is where Fiverr comes in. Whether you need a stunning sales page design or killer copywriting, Fiverr’s talented freelancers have your back. Just search for a specialist in your platform (like FG Funnels, ClickFunnels, or WordPress), and you’re set.

Use my link and code STANSBERRY to get 10% off your first order. Check it out here!

Ready to Build Your Perfect Sales Page?

These 10 tips are your roadmap to creating a sales page that doesn’t just look good but converts like crazy. Start implementing them today, and see how they help you!