Alright, y’all, let’s have a little heart-to-heart about digital products. I know, I know… they can be one of those things you either “get” right off the bat or stare at like they’re some mysterious alien language. But I’m here to tell ya, creating a digital product can be easier than picking your favorite donut at Krispy Kreme (and trust me, that’s hard)!

Feeling a Little Lost? You’re Not Alone! 🤯

So, let’s get real for a second. You’ve probably seen folks all over YouTube, TikTok, and Instagram talking about how they’re making money with digital products, and you’re like, “Um, what now?!” Maybe you’re thinking, “What the heck would I even sell?” or “Where do I even start?” or my personal favorite, “Am I just supposed to pluck a magical idea out of thin air?”

If that’s you, sit tight, ‘cause I’ve got some good news. It’s not as complicated as it seems. In fact, with just a little bit of brainstorming and some good ol’ creativity, you’ll be whipping up digital products faster than a squirrel on a sugar high! 🐿️💨

The Secret Sauce: Solving Problems (And No, I Don’t Mean the Math Kind) 🧠💪

Okay, here’s the biggest tip I can give you: every successful digital product solves a problem. That’s right—whether you’re saving people time, teaching them something new, or making their lives a little bit easier, it all comes down to solving a problem.

Think about it: are you a health coach who’s tired of seeing people counting every single calorie like they’re tracking a national budget? Or maybe you’re a marketing whiz who knows exactly how to grow a YouTube channel? Whatever it is, find the problem you’re passionate about solving and BAM—that’s your digital product idea.

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• what a digital product is
• How digital products can help you AND your income
• How to work through building your own digital products

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Don’t Overthink It: Start with What You Know Best 🎯

Recently, I was working with a group of fabulous ladies in my coaching program, and two of them were struggling with what their digital product should be. They knew they wanted to help, but they were tangled up in their thoughts like a cat with a ball of yarn. 😹

The key is to start with what you’re already good at! What do people always ask you for advice on? What gets you fired up and chatting away for hours? THAT’S your starting point. You don’t have to reinvent the wheel; just take what you already know and package it up in a way that helps others.

Find Your Sweet Spot 🍬

Here’s where the magic happens: your perfect digital product lives right at the intersection of three things:

1. What you’re passionate about (because no one wants to talk about something boring, am I right?!).
2. The problem you’re solving (because, remember, you’re here to help!).
3. Where there’s a market (yep, you gotta make sure people actually want what you’re selling!).

When you nail these three things, you’ll have a digital product that’s not just good—it’s golden.

Real-Life Example Time! 📚

One of my clients wanted to be the go-to business coach for photographers. She loved everything about helping them grow their businesses but wasn’t sure what kind of digital product would really hit the mark. She thought about making some business templates but wasn’t totally sold.

Then, we got to talking and realized that the photographers she wanted to help were struggling with managing their social media while juggling a gazillion other things. BINGO! She created a social media strategy guide just for photographers, and guess what? It was a hit!

Market Research: Your BFF for Success 🔍

Now, before you dive headfirst into creating your product, you’ve gotta do a little detective work. Ask around, join some Facebook groups, or do a quick search on the Googles. What are people struggling with? What are they asking for? It’s like being a digital product spy, and it’s super fun (trust me).

Pro tip: You can use tools like Keywords Everywhere to see what people are searching for on Google, or just hop into a few Instagram hashtags and see what people are chatting about. It’s that easy!

Picking Your Product Type: It’s Like Choosing Your Dessert at Thanksgiving 🍰

There are three main types of digital products:

1. Mini Courses: Short, sweet, and to the point. Perfect for folks who want a quick win. Think of it like a bite-sized masterclass.
2. Audio Trainings: If your audience is always on the go, audio trainings are the way to go. They can listen while driving, working out, or folding laundry—it’s like learning on autopilot!
3. PDFs, Ebooks, and Templates: For those who love a good visual guide. This is great if you’re teaching something that’s easier to see in black and white (or color, because who doesn’t love a good color-coded spreadsheet?!).

You can even mix and match! Add a video lesson with a PDF workbook, or throw in some audio files to sweeten the deal. Whatever works best for you and your audience.

Time to Get Creative! 🎨

Now that you’ve got the scoop on finding your perfect digital product, it’s time to put on your creative cap and start making magic happen! Don’t be afraid to think outside the box. You’ve got the knowledge, you’ve got the passion, and now you’ve got the plan.

If you’re still feeling a little stuck, don’t worry—I’ve got your back. Check out my Viral Digital Product Course, and I’ll walk you through the whole process step-by-step. You’ll be a digital product pro in no time!