Hey, howdy! Today, let's talk about something that plagues many content creators – the struggle of finding the right balance when it comes to content creation. We often get stuck in our own head, wondering what type of content we should be producing. But let me tell you, it doesn't matter if you're creating content for podcasts, TikTok, LinkedIn, Instagram, or YouTube. There are 3 fundamental types of content that you must have in your content calendar regularly. Each type plays a crucial role in your success as a content creator, and finding the right balance is the key to building a thriving community and driving sales. So, let's dive into the 3 types of content you have to create, regardless of your platform or niche.
At the top of the content creation pyramid is discoverable content. This is the type of content that helps you get found by new audiences and expands your reach. Whether it's trending audios in Instagram Reels, viral dances on TikTok, or search-friendly YouTube videos, discoverable content is all about attracting new eyes to your profile.
Community Building Content:
The heart of your content strategy lies in community building content. This is where you let your personality shine, share behind-the-scenes glimpses of your life, and form a deep connection with your audience. Your community building content is what makes people like and trust you, turning casual viewers into loyal fans.
Lastly, we have sales content. This is where you pitch your products, services, or affiliate links. While sales content is essential for monetization, it should be used strategically and sparingly. Too much sales-focused content can turn off your audience and harm your community-building efforts.
Finding the Right Balance Between the 3 types of Content:
The key to a successful content calendar is finding the right balance between these three content types. Ideally, focus most of your efforts on community building content (about 60% of your content). This allows you to establish a strong bond with your audience, which is vital for long-term success.
Next, dedicate around 30% of your content to discoverable content. This ensures that you continue to attract new audiences and grow your reach.
Finally, allocate the remaining 10% of your content to sales-oriented posts. This is where you promote your products, courses, or affiliate links. Remember, sales content is most effective when it seamlessly fits into your community-building efforts and provides genuine value to your audience.
As a content creator, mastering the art of creating different content types is essential for building a thriving community and driving sales. The three content pillars – discoverable, community building, and sales content – work together like puzzle pieces to create a successful content strategy. By knowing these 3 types of content you have to create, you can ensure steady growth, foster a loyal community, and ultimately achieve your content creation goals. So, go ahead and diversify your content, connect with your audience, and watch your content empire flourish. Happy content creating!