Facebook Live is a bonus authority-building platform that many businesses and celebrities use to spread their message and talk to their customers. Mark Z knew that video would take over and he was right. Facebook Live is the tool to grow your audience quickly and build your authority as the go-to business in your industry. Over the years, Facebook has made improvements that help us with our live streams. Taking advantage of those improvements will help your Facebook Lives attract the right clients to you so you can make bank. Here are three tips to level up your Facebook Live streams!
3 Tips to Level Up Your Facebook Live
Facebook has really stepped it up for its content creators! One helpful feature for creators is that Facebook allows you to learn about your viewers. Knowing more about your viewers can help you continue to create easy to consume content. I don’t know about you, but I’m here for easy content creation that doesn’t take hours to put together! Nobody has time to be stuck behind their computer all day.
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Tip 1: Check your analytics
Facebook Live analytics are the window into what your audience is doing while they watch your broadcast. Your analytics tell you:
- How many viewers watched live
- How many viewers watched the replay
- The reach of your broadcast
- How long people watched
These analytics help guide you in repurposing your live stream and targeting people with Facebook Ads. The goal is to extend the life of your Facebook Live, and you can use your analytic information to learn more about your audience so you can serve them better.
Tip 2: Add Captions
Adding captions to your Facebook Live allows people who haven’t turned on their audio to be part of the live stream, even though they haven’t clicked to watch it yet.
Captions are a great way to give access to people who are hearing impaired and want to access your content. Being inclusive is important!
Tip 3: Include Links
Now, I know you’re not doing these Facebook Lives without the endgame in mind (that would be a waste of time). Add a link in your title and in the comments of your live stream to tell your viewers where you want them to take the next step with you after your Facebook Live is over.
Include links to your:
- Calendar to schedule a sales call
- Resources mentioned during your broadcast
You always want to give your viewers a way to connect with you outside of the broadcast.
Now, don’t read this blog without taking action. I’m all about action. Take some time to go over these three tips to level up your Facebook Live and go implement them!