Hands up if you've ever found Pinterest confusing! You're not alone. Many people underestimate the potential of Pinterest… But let us tell you, when you use these three Pinterest strategies we're going to show, it can be a game-changer for your business!
Over the past seven years, Sahar has delved deep into the world of Pinterest as a digital marketer and Pinterest strategist. She's excited to share three secret Pinterest strategies that can give you a competitive edge and help you harness the true power of this platform. Let's get started!
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3 Secret Pinterest Strategies for Success
Let's dive into the three top secret Pinterest strategies you need to know!
Pinterest Strategy 1: Avoid Scripted Fonts
At first glance, it may seem odd to consider fonts when discussing Pinterest strategies. However, Pinterest's algorithm relies on AI to scan images and text within pins to understand their content. Scripted fonts can often confuse this AI, leading to misinterpretation and misplacement of your pins.
Imagine you've created a pin about healthy eating, but the AI misreads the scripted font, placing it in the beauty category. To prevent this, opt for clear, regular text in your pins. You can still use fun fonts, just avoid scripted ones. If you must use scripted fonts, do so with filler words rather than essential keywords to minimize potential confusion.
Pinterest Strategy 2: Check out “More Like This” Pins
When you publish a pin or click on someone else's pin on Pinterest, you'll find a “More Like This” section. Pinterest suggests pins related to the one you're viewing. This feature provides valuable insights into how Pinterest categorizes and displays your pins.
Take some time to analyze the “More Like This” pins related to your content. If they are entirely unrelated, it might indicate issues with your pin's image, text, or keywords. Use this feedback to improve your next pin. On the other hand, if you see similar pins, study them to identify successful elements that you can incorporate into your strategy.
Pinterest Strategy 3: Utilize Related Keywords
Pinterest offers a hidden gem for keyword research: related keywords. When you search for pins using specific keywords and scroll down, Pinterest suggests related keywords in a sidebar. These are often complementary keywords that you might not have thought of but can greatly enhance your content strategy.
These related keywords can broaden your content portfolio and help you tap into trending topics on Pinterest. Don't underestimate their power in guiding your content creation and discovery.
In conclusion, Pinterest holds immense potential for businesses and creators. By implementing these three secret strategies, you can optimize your presence on Pinterest and increase your chances of reaching your target audience effectively.
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